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About MSA

Mike Sullivan

Founder, Lead Coach, Trainer and Consultant


Mike has extensive experience of constructing and delivering high impact training and development programmes both in the UK and abroad in a variety of business and people development areas. He is a highly experienced adviser, board level coach and management trainer with over 20 years experience in both the public and private sectors. Mike has a creative, adaptive and open minded approach to solving the most complex of business issues.


Mike is regularly engaged in development and mentoring programmes for individuals and groups in many specialist areas. His dynamic, funny and straight talking style both engages and motivates his clients. Mike’s courses, programmes and coaching are often described by delegates as life changing experiences and the best they have ever attended!    


Mike was formerly a Business Process Consultant at ICI and Commercial Manager at Philips. He holds a BA in English, a PGCE and a Diploma from the Chartered Institute of Marketing. He is passionate about learning and development and his considerable skill in bringing the best out of people is demonstrated in what is often a challenging and sensitive environment.





































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MSA was established by Mike Sullivan in the year 2000 and specialises in providing highly effective tailor-made coaching, training and consultancy services nationwide.  We have a flexible and personal approach and can deliver on a comprehensive portfolio of topics.


We work closely with our clients to develop a bespoke programme which can be delivered on a 1-2-1 or group basis up to senior management and board level. Specialist development areas include:

  • Executive Coaching & Mentoring

  • Management & Leadership Development Skills

  • Sales & Negotiating Skills

  • Business Process Design & Analysis

  • Confidence Coaching

  • Corporate Account Management

  • Creativity, Innovation & Problem Solving

  • OD & Change Management

  • Presentation, Communication & Public Speaking Skills

  • Project Planning & Management

  • Redundancy Programmes

  • Strategic Business Planning

  • Teams & Team Building

  • Life Coaching

meet Mike